BTT writers' guide

 

Articles for Biometric Technology Today (BTT) need to be highly focused on particular technologies, trends or issues.

 

We like the features to be packed with facts, figures and insights. Some opinion is fine so long as it’s backed up by supporting material – eg, market research, statistics, published papers, or other factual information. Anecdotes and case studies are also welcome so long as they match the focus of the piece and support the issues being discussed.

 

Important: BTT is read by people knowledgeable about biometric technology and the market. They don’t need explanations of basic terms or concepts – so you don’t need to explain what biometrics, facial recognition, palm vein scanning etc are, they already know that. Nor will they benefit much from very high-level overviews. The type of article that you might write for a CEO with little or no domain knowledge, or the generalist press, is not going to work here. Ideally, we want readers to come away from the article with new information,  a new perspective or a new ‘to do’ list!

 

The biggest danger when writing for BTT is that an article becomes too general. The journal has ‘technology’ in the title, and that is a key focus for us. At the same time, we’re interested in insights into the biometrics market, the business, political and social impact of the technology, and implementation issues. 

 

If you are an industry person contributing copy, please don’t include any references to your own company or products. Any ‘marketing’ copy will have to be pulled out, as will terms such as ‘market-leading’ and other superlatives. The copy must be vendor-neutral. Of course, you get to mention your company and what it does (with a URL) in the author bio, and (where appropriate) you may be able to include brief case studies as illustrations of the main theme.

 

We prefer an analytical, authoritative style. So you should also avoid funny stories, puns, strained metaphors and gratuitous literary quotations! Please avoid the first person. 

 

The word length agreed is a minimum. Fewer words can cause problems but we never have an issue with too many words, so don’t feel you have to trim the copy if you run over.

 

If you have any doubts or questions when writing the article, please don’t hesitate to get in touch for advice or guidance.

 

What to submit with the article

 

Author photo and bio

Please provide a hi-res author photo along with your article. Please also be sure to supply an ‘about the author’ section at the foot of the article with a c.75 word biography. This can also include a brief profile of your organisation, with URL. If there is more than one author, please include a photo and bio for each.

 

Diagrams, illustrations etc

We ask that you include at least two illustrations with your article. While we may be able to make use of photographs, as a journal we prefer diagrams, illustrations, graphs and charts that illustrate points made in the text or provide additional data. Please do not submit tables or lists of bulleted text as images.

 

We need high resolution images. Ideally we would ask that you supply the original files for charts and tables – eg, PowerPoint – so that it is possible to tweak the charts. Photographs of any people quoted in the text are also useful.

 

Obviously we need to be sure that there are no copyright restrictions on these illustrations, so please don’t lift them from other people’s papers or web pages unless you have obtained written permission.

 

Please do not embed images in the document. Supply them as separate files and simply include a reference where you want them to appear in the text, with an underlying caption, thus:

 

<INSERT FIGURE 1 HERE>

Figure 1: Caption here

 

Formatting

We can accept the article as Word (.doc or .docx), Rich Text Format (.rtf) and OpenOffice (.odt) files.

Please DO NOT:

  • Use blank lines between paragraphs.

  • Use double spaces at the ends of sentences.

  • Use Word’s bullet, endnote or footnote features.

  • Insert images in the document.

  • Insert hyperlinks in the article. Word and other programs often make URLs clickable automatically. Please remove any clickable links before submitting the article.

  • Use any special formatting (coloured text, fancy fonts etc).

 

References

We like to include references to papers, online resources etc. Please don’t use your word processor’s references, footnotes or endnotes system, and don’t format references as footnotes. Simply put a number at the end of the sentence where you want to make the reference and put the reference text at the end of the file, with the corresponding number. Please note that references must appear sequentially in the text (1, 2, 3 etc). Don’t hop around, quoting the first reference as ref 6, for example. Where you reference papers, reports etc, please include a URL to the document if it’s publicly available (ie, doesn’t require a subscription).