Making words work


It is easy to smother fresh ideas with waffle and to blunt a sharp news angle with jargon. Avoid the fate of Trilogy Telecom who won a Golden Bull Award from the Plain English Campaign for this:  


"BT have started processing the first stage of our MPF orders i.e. the line test and production of a line characteristics report. However with the second stage (i.e. physically installing the metallic facility path between the customers line and the Trilogy equipment) they will only walk one or two orders through the system Thursday of next week."


(The Plain English Campaign comments: "Physically installing the metallic facility path" appears to be better known as "laying the cable"!) 



See more example of atrocious English in action here.